Senior management team

Aedhmar Hynes is CEO of Text 100, a global communications consultancy that counsels companies using technology as a competitive advantage in 30 countries worldwide. Under her leadership Text 100 has evolved into the creative thought partner of choice in public relations and integrated communications. Prior to her appointment as CEO, she was Regional Director of Text 100’s US operations and has worked with Text 100 for almost 20 years. Based in New York, she is a Board Member of the Council of PR Firms, a Trustee of the Arthur W. Page Society and a member of the Aspen Institute Roundtable on Technology. She also serves as a Board Director of TechnoServe, a non-profit dedicated to helping entrepreneurial men and women build businesses in poor areas of the developing world. In 2008 Aedhmar was voted one of the 25 most powerful PR people in the industry by PRWeek and named a Henry Crown Fellow of the Aspen Institute.

Clive Armitage joined the Group in 1990, working in Text 100’s London office. In 1994 he was seconded to Johannesburg, South Africa to help set up and establish Text 100’s first presence in Africa. He returned from South Africa in 1995 to help co-found Bite Communications. Clive became CEO of Bite Communications in 1998 and subsequently moved to San Francisco in 2003 to manage the acquisition of Applied Communications and its subsequent integration into Bite Communications. Clive is now based back in Bite’s London office.

Margit Wennmachers co-founded OutCast in 1997. Her clear vision and relentless focus have helped establish countless brands and managed some of the toughest communications challenges. She has worked for clients such as Dell, Yahoo!, Nvidia, Jawbone, Mozilla, Zimbra, and many others.

Before co-founding OutCast Communications, Margit Wennmachers spent over four years at Blanc & Otus, where she managed several of that agency’s largest client accounts, such as Sybase and the IBM-sponsored Olympics. Following the 1996 Olympic Games, Margit helped grow the agency’s internet client group which included VeriSign.

Before joining Blanc & Otus, Margit was living in Germany, where she was responsible for European marketing and communications at Stardent Computers, a graphics workstation manufacturer headquartered in Sunnyvale, CA.

Caryn Marooney co-founded OutCast Communications in 1997. Caryn brings energy, experience and a fierce belief that PR tactics and strategy are two sides of the same coin.

Over the years, Caryn has provided leadership, experience and a passion for the practice of PR. She has been an instrumental voice in OutCast’s work with salesforce.com, for whom she has advised since 1998. From early positioning around ‘the end of software’ through a highly successful IPO, Caryn continues to lead the salesforce.com team at OutCast. She also leads the Facebook team at OutCast which keeps her happily entrenched in the world of social media.

Margot Raggett joined Lexis in 1993 as its first graduate trainee and rose through the ranks as the company grew. She instigated and was part of a successful management buyout team in 2002, at which point she became Operations Director. During her career she has advised clients ranging from Coca-Cola to Domino’s Pizza, Boots to Early Learning Centre. She has also led the UK PR for Dove’s Campaign for Real Beauty for the past five years. Margot became CEO of Lexis in August 2007.

Margi Booth founded M Booth & Associates in 1985 to create innovative communications programmes for highly respected consumer, lifestyle, and corporate brands. Under her leadership, the agency’s client roster has grown to include American Express, Unilever, JCPenney and eBay, among others. In addition, the firm was recently named 2009 Creative Agency of the Year, and among the ten best places to work in public relations. Prior to founding M Booth, Margi was a Vice President at Ruder Finn where she headed up their broadcast department. She was named one of the 50 most powerful women in the PR industry and is a New York Women in Communications Matrix Award recipient for career advancement in public relations. She is a founding member of the Council of Public Relations Firms, and is a board member of The National Center for Learning Disabilities, the Center For Palliative Care, Common Cents, and the Community Resource Exchange.