Q5. The recent acquisition of Upstream Asia is an interesting move. How will this help the growth prospects for the Bite Group?

Question

The recent acquisition of Upstream Asia is an interesting move. How will this help the growth prospects for the Bite Group?

Answer

The acquisition of Upstream Asia is an incredibly significant step for Bite. To date we’ve had a presence in North America with our offices in New York, San Francisco, Toronto and LA, and obviously in London, and in Stockholm in Europe. But increasingly clients over the last few years have been asking us for a presence in Asia, which allows us to support them with their communications efforts there. We started off in Beijing, a couple of years back, and had some success with that presence. But by buying Upstream Asia and incorporating what is a fantastically capable set of individuals into our business, we are now able to really give our clients what they want in the region. We’re looking forward to making sure that we integrate this business into Bite, and are able then through that integration to offer our clients a seamless set of communications professionals who work closely together and who deliver groundbreaking communications campaigns, which deliver true strategic value to our client base.