Q4. Text 100 has a network of 25 offices in 17 countries but does this really allow it to compete directly with the large marcoms groups for global client mandates?

Question

Text 100 has a network of 25 offices in 17 countries but does this really allow it to compete directly with the largest marcoms groups for global client mandates?

Answer

Yes, absolutely. Text 100 can compete with the global firms in a way that no other agency can. And that’s simply because we built this agency organically. So having a presence in 17 countries means that each of those offices were set up by Text 100’s own people, sharing a similar set of values and a similar culture. But the real benefit of that to our clients is probably threefold. The first is the fact that as a result of our common methodology, the services that we provide our clients are consistent in every single market. The second key attribute is the fact that the people that we hire, and the people who join Text 100, know that they’re joining a technology firm and so they have a deep passion for technology, not just as an industry, but the value that technology is now contributing in terms of social media and the benefits of that to the communications industry. But the last point, which is often underestimated, is the fact that within Text 100, all our people know each other really well, and we work as one team. And I think our clients benefit hugely from that. Simply because we’re able to move incredibly quickly. We’re able to respond instantly to a specific request, and we’re also able to work around the sun. Something that get’s started in the North American market can be completed in Asia, and vice versa. But beyond the 25 organic offices, we also have strong relationships and affiliations with other agencies, whether it’s to expand our geographic presence or to expand our capabilities. And in those cases we share the common methodology, so that that consistency follows through with clients who want to work with us beyond the 25 core markets. All that being said, my experience has been that very few clients are looking for dots on a map. What they’re looking for is really the ability to speak with one voice across all markets. And the most important thing in doing that is to have a global mentality, not just a global presence. But to work with an agency that is capable of understanding the subtleties and the nuances that vary across the world, and I think that Text 100 is probably one of the few agencies best capable of doing that.